CHAPTER 692 DATA

Linglong Group started to send even more attacks.

It wasn't just Linglong Group. Many other parties whose benefits were threatened were also taking action both blatantly and secretly.

If Lin Group managed to make their way into the northern market, it wasn't just a matter of the corporate world. It meant that Linglong Group had been challenged and Lin Group had broken through the main gate of the northern market.

It meant that there was now a hole in the territory that the powerful families of the north had guarded so fiercely for themselves.

Nobody wanted to see this happen and nobody wanted to accept that this could happen.

It was very clear that the faster Lin Group advanced, the more wary the powerful families of the north would become of them, and their reaction would become even greater.

Lin Yuzhen had no idea that she had the chance to become the common enemy of the powerful families of the north.

She was now seated in her office.

She had just finished a meeting and confirmed how they were going to enter the north. They were going to launch a new product that was suitable for the people in the north.

They had already decided and made final amendments to the product's banding and the various components that would make it suitable for use in the north's weather.

Lin Group had made ample preparations, but they were now faced with a very practical problem.

They lacked the relevant research data.

"Before this, we've never sold anything in the north before, so we don't have much data on the sort of products that the northern market needs," said Xiaozhao. "The feedback from the R&D department says that it's not difficult to create a product, but in order to create a product that is suitable and reaches our Band 1 level, they will need the support of more data. CEO Lin, I've checked and there's a research lab in Shenghai that has the relevant data we need. According to the law, this data is available for purchase by anyone in the industry."

"But..." she looked a little awkward at this point. "This research lab is controlled by overseas shareholders, especially those international big brands. When one of our staff went to make enquiries, he was rejected on the spot."

"On top of that, all the relevant data has been archived and they've suddenly decided not to put it up for sale. It's obvious that they just don't want us to have it.”

Lin Yuzhen frowned slightly.

That was going too far. They clearly didn't want Lin Group to be able to create a new product, so they were going to use all means and ways to stop Lin Group from getting their hands on any data.

If they had to collect it themselves before starting the research process, it would take too long.

Data within the industry had always been shared so as to promote growth and expansion of the industry as a whole. Lin Group's research data was also open to others.

So why did the data become classified when Lin Group needed it?

It seemed like there were really a lot of people who didn't want Lin Group to enter the north.

But that only proved that Lin Group's expansion was enough to threaten them.

"No problem, I'll pay them a visit myself," Lin Yuzhen reached a decision. She turned to look at Jiang Ning who was eating peanuts on the sofa. "Driver, aren't you going to get the car ready?"

"Yes, CEO Lin!" Jiang Ning smiled and stood up as he dusted his hands off. "We'll leave right now."

There was nobody else in the world who could order Jiang Ning around like that. Contentt bel0ngs to N0ve/lDrâ/ma.O(r)g!

Lin Yuzhen was already very familiar with Shenghai.

Back when Lin Group was about to enter Shenghai's market, they had laid a beautiful trap that started when they were still in the southeast market, and one of the top ten international brands, Ceyranka, had walked right into it.

Lin Group had stepped on Ceyranka to enter Shenghai's market, and even managed to set their own industry standard.

It was unsurprising that the international brands were going to use this chance to teach Lin Group a lesson.

The skincare and cosmetics data analysis research lab in Shenghai did research on the special characteristics of various products and their design, as well as the analysis of the combination of various attributes.

There was a big difference in the formula of each product depending on the geographical location, the weather and the people in each market. For example, the south was wet and humid, while the north was very dry.

If a company didn't develop products according to the consumers' needs, they couldn't enter the market and wouldn't get support from the consumers.

As a research lab, their duty was to use the sales reports to analyze what appealed to the various groups of consumers, but now, they had rejected Lin Group's request to purchase the data outright.

They were clearly saying that they could sell this information to anyone but Lin Group.

The moment Lin Yuzhen stepped into Shenghai, news of her arrival already reached the general manager's office of Ceyranka's Shenghai office.

"Of course she's here. I knew she would come, and I've been waiting for her."

The one sitting in that position was no longer Chen Gong. He had made a mistake by walking into Lin Group's trap, so Lin Group could step on Ceyranka and enter Shenghai's market successfully. That had made Ceyranka's headquarters furious and they fired Chen Gong on the spot.

Right now, the person sitting in that position was Kang Li, a member from the Kang family, a powerful family of the north.