CHAPTER 601 I BELIEVE IN HER
"Is Yuzhen panicking?" Jiang Ning finally found a bag of potato chips and tore it open without even asking.
"N-no. CEO Lin is still quite calm.”
"That's settled then. She can resolve this, I believe in her."
"On what grounds?”
"She's my wife," Jiang Ning rolled his eyes at Xiaozhao. "Did you think just anyone could become my wife?"
He couldn't be bothered with her anymore. He took the chips and went to have tea with Wang Wei.
Xiaozhao watched Jiang Ning leave and suddenly realized that Jiang Ning's words made a lot of sense.
Lin Group's product had been classified as a Band 3 product according to the international standard, and so it was now two grades below those products from overseas brands. This hit Lin Group's new product very badly.
All the shops placed Lin Group's product into the shelf meant for Band 3 products, and that was the shelf with the poorest exposure to consumers.
Without those sales channels who originally wanted to work with Lin Group, the company now had very few retailers carrying their products. The few shops that carried their products weren't big names that specialized in beauty products either, so you could only find Lin Group's new product in a corner.
This was as good as saying that Lin Group's new product was going to be eliminated from the market.
"As I said, Lin Group is asking for it by doing this. The standard has been set by someone else but they still want to challenge those people? One word from them can make Lin Group fall into hell!"
"I'm so glad I called the deal off in time. Otherwise I'd be stuck with their products and I'd make such terrible losses." "The CEO of Lin Group is really muddleheaded. They had such a good opportunity but they wasted it. That Lin Yuzhen is really foolish!"
Many were making sarcastic remarks, and many more were secretly happy that this happened.
Everyone was saying that Lin Group had made a terrible decision. They could have used this new product to gain a foothold in Shenghai's market. They might not have taken a large share, but they would definitely make quite a bit money.
But what did Lin Yuzhen do?
She made one mistake and lost everything!
Many businesses were glad that they had cut their deal with Lin Group off in time. If those big brands wanted to go against them, they'd have trouble surviving in Shenghai.
But no matter what others said and how awful their words were, Lin Yuzhen heard none of it.
She was determined to do what she set out to do.
Since the physical shops weren't doing well, she started selling the product online and set up Lin Group's own online shop to sell their company products.
As for the physical shops, she put in her own money to let her employees promote the product on the streets. They were giving product away, teaching consumers how to use it and they were everywhere.
In just a few days, they had spent around $10 million!
But the effect didn't seem significant.
"Lin Yuzhen has gone crazy. She's got too much money to spend, huh? HAHA!"
"Others want to make money and she wants to spend money. She's really too stupid. Lin Group is really going to meet their doom this time."
"Did they think that people would use their product just because they're giving it away? The consumers always look at the industry standard's classification!"
The Lin Group employees became angry when they heard these words, but Lin Yuzhen remained calm.
"The standards are not fixed, so a product will prove itself by its own quality. I believe in Lin Group's products, and I believe that consumers are not stupid. After using our products, they will be able to feel the difference."
Lin Yuzhen didn't stop and continued to persist in doing this promotion. The Shenghai branch office also held on and ignored all the nasty comments from others.
She didn't even complain once to Jiang Ning, neither did she ask him for help. She quietly stuck to her own decision and refused to back down.
One day later, there was no effect.
Two days later, there was still no effect.
Three days later, it was still like this. This content is © .
The jeers from others were getting louder, and the sarcastic comments were getting nastier.
There were even people betting on how long Lin Group could hold up. They felt that Lin Group was practically burning money and wouldn't be able to keep doing this for long, so Lin Group would have to leave Shenghai and might even declare bankruptcy at this rate.
Jiang Ning didn't bother himself with any of this. He would not interfere in a normal business competition. He believed in Lin Yuzhen and he believed that she had made ample preparations.
Finally, there was some movement.