Time Warner uses the Elder Sign for their logo. This symbol is very ancient and it can be made using the hand of a person. To flash the Elder Sign at a demon: simply put the pointer and middle finger together and the ring and pinky finger together and hold them curled and stiff. The thumb should be curled inward, and that is the key to the figure, the closer the thumb curls inward the more effective the symbol.
This works against many old dominion creatures because they are afraid that the user of this sign also knows elder spells, knows the creature's true name and can banish the monster. It loses its effectiveness if the creature realizes that the user of the sign does not actually know anything else.
To illustrate what would happen next: it would be like flashing a gang sign to warn a rival gang member of trespassing. It might work to scare off some gang members, but others would be incited to violence. It has no effect if it is perceived as a bluff. However, none of this matters. What Time Warner has done is to include this symbol in advertisement, along with images of the symbol inspiring and elevating Mankind.
The purpose of this is to offend old monsters, really upset them. It is a taunt, an insult and a degradation. Why would they do this? It is because Time Warner is actually run by an ancient fraternity of sorcerers that battle against the forces of darkness.
Watching an ad for Time Warner in reverse actually casts certain incantations. This symbol associated with the company is a broadcasting of magic spells that confuse and depress the things of the night. It is a large scale operation that is severely damaging to the evil creatures of our world.
This all started with industrial warfare, of course. Time Warner was losing money on everything from Walking Dead, Game Of Thrones to Comcast and other even more questionable investments. It all seems like trivia compared to the battle for the Soul of Mankind, but they do need to stay 'in-business' and survive the Information Apocalypse. To old cabals a concept like an apocalypse has literal meaning: it isn't the end of the world but another unveiling. Mass destruction and death are incidental and only symptoms of something like that.
Other companies have no actual stake in anything except money, with some exceptions. Like any dark and solitary corner can give sanctuary to hideous blood-drinking abominations, so to can the idle hands of a massive corporation. Just the competition of another company threatens our heroic sorcerer society, and if it works well enough, well if the shoe fits. These rivals might as well be enemies.
When a fortress of evil arises it doesn't take the form of a towering black citadel with magic properties and a literal stake in the pillars of the earth. It looks like the meeting room full of CEOs of a company that wants to eliminate the competition: Time Warner in this case.
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"We destroy Time Warner and then we take the spoils of war." Mr. Galkey says to his corporate minions. The room falls silent. All morning he has said these manner of statements. It sounds ominous and dark. The room falls silent after each nasty thing he says.
"Then the blame of their merger will unravel their covenant. Their failed alliance, their merger with Comcast" Mr. Simmons adds to the discussion. Again the room falls silent. They are squinting and frowning, wrestling with the dark inhabitants of their minds. All of them possessed while they offer the forces of darkness a way into our world.
"We should form our own merger...with Arath-Kleth-M'iddu" One of the CEO's chokes on the name. "I mean we should buy out the smaller studios." Mr. Rockhill adds.
"And we should sue them. We should sue them for copyright infringement. We own an old logo that looks like their new one. If we can show the damages I have in my report, we can get that new logo of theirs removed from advertisement." Mr. Simmons slides forward a thick file put together by the legal team. The lawsuit against Time Warner for their new logo, the blatant use of the Elder Sign.
The room falls silent, uncannily. All of the men have their faces scrunched up as if they are constipated. There is a foul stench of wickedness in the air.
"We need something more. We need to make people forget what they have seen." Mr. Galkey decides. Again an eerie silence. They all stare blankly ahead while Mr. Galkey struggles with the writhing horror inside of the man's body. "The Chimes of Sev'Athan will work for this. We use something simple, a comedian dressed up like a djinn, I mean Disney-genie, or something. Then we change the name and image using the same costume during the second intonation of the chimes."
"That would work. What about everyone that doesn't hear the second toll of the bell?" Mr. Simmons asked. It was a valid question, but there was so much hatred and pent-up rage lingering over the issue that Mr. Galkey let out an inhuman growl and said:
"We add it as a default ringtone. We put it in Youtube ads that they can't skip through. Nobody will miss the advertisement. They will remember this the way we wish them to. Not the work of Time Warner. Those sorcerers have held us back too long. Too long gentlemen."
At this there was a consensus. The first order of business would be a new advertising campaign to erase the damage caused by the mortal guardians of Mankind's modern media.
"Sir, what about the cat videos?" Mr. Rockhill asked timorously.
"What cat videos?" Mr. Galkey frowned and for a second, the evil embedded inside could be seen. The face of evil.
"Youtube has thousands of cat videos. It is a dangerous place to use our ads." Mr. Rockhill advised, out of necessity. Cats are creatures that exist in multiple realities simultaneously and most of them are allies of Mankind. They serve the Goddess Bast and Bast is generally favorable towards humans. An ancient survivor of the old gods, most of them dead already, but not Her. Her children thrive and frolic, Mankind loves cats so much that there are as many cats as there are humans. A relationship that is an obstacle for the armies of darker worlds. Cats can see into the darkness and speak without mispronunciation the powerphrase:
"Meow."
The room full of CEOs can almost hear the word as they sit in silence, realizing that their plans will not be so easy to accomplish.
"Damn cat videos." Mr. Galkey thumps the table. The meeting is over. Much more work must be done.