Bob is an unlucky guy who loves toilet jokes, but when he dies and wakes up in a fantasy world, he gets more than he bargained for. Instead of becoming a powerful fire mage like he dreams, he’s forced to be a Poop Mage, with gross spells and a stinky magic system called P.U.M.A. With the help of his “Fiery Fecal Flame” spell, Bob must earn "Stink Points" to unlock new abilities, but all his magic revolves around poop. The villagers hate him, he accidentally causes chaos wherever he goes, and even a group of holy knights called "The White Order" sees him as a threat. Desperate to change his fate, Bob sets out to find a real mage who can teach him fire magic. Along the way, he meets weird allies like a sarcastic rogue named Roxanne, young noble Cooper, a clueless fire mage mentor, and a strange daoist master.