Allen is reincarnated/transmigrated and becomes the owner of the bookstore with no prior memories. There will be misunderstandings as everybody he interacts with assumes he is a higher being/entity. Is he a benevolent god or a demonic god? What are his motivations for his actions? Allen: What motivations? I simply want to enjoy a serene life and perhaps reclaim my missing memories on the way. However, if we go broke from no business, I'm going to have to eat you for dinner, Midnight. /Meow!/ {please support so I don't get eaten:'( } What to expect: -OP MC -SLICE OF LIFE aspects + plot development -temporary oblivious MC due to lack of knowledge -no harem...little to no romance is the plan -multiple POVs but only one true lead -character development  [Highly recommend to at least read 2nd chapter before deciding if you enjoy the read. The first chapter is partially a prologue, so a bit of setup.] Also released on ScribbleHub under the same name.