Cliff Ermes is a jaded merchant who has just graduaded merchant university and resolves to run a small shop in a quiet town up in the mountains. But reuniting with his old childhood friend, Neil--now a novice rank adventurer--reminded him that life may not be all about profit. It's about the joys of adventuring, crafting, and providing the right merchandise without resorting to shady and unethical business practices. Cliff then slowly uses his skills to help Neil and some other characters in their own journeys.