Bruno finds himself in shock, standing at the bottom of the staircase leading to his family's mansion. He is betrayed, disowned by his father, and thrown out on the street. All that is due to some plot that somehow managed to happen even under his watchful eyes. Somebody framed him. Somebody managed to beat him in his own game. All he can do now is to find who did it, who managed to outsmart him, and deal with that person, but this is not the end of bad news for the young merchant. Killed by an assassin he finds out the truth behind all that happened to him from the lips of a merciful goddess and gets sent to a different world with a second chance. A chance he will not waste. A chance to build his own empire.