Kim Ji-hoon, a 20-year-old university student from a struggling background, has endured a life of hardship, ridicule, and mockery. Yet, beneath his quiet demeanor lies an indomitable spirit. When a shocking revelation crowns him as the sole heir to South Korea's most powerful and affluent dynasty, Ji-hoon seizes the opportunity to rewrite his destiny. Armed with wealth, influence, and an unyielding thirst for revenge, Ji-hoon steps into the ruthless world of high society. Those who once humiliated him now tremble under his gaze. With a sharp mind and newfound authority, he begins dismantling the very structures that sought to crush him, one rival at a time. But as Ji-hoon climbs the ladder of power, the question remains: how far is he willing to go to reign supreme? This is a story of vengeance, ambition, and a relentless pursuit of dominance in a world where the only rule is to conquer or be conquered.