Joshua had lovely friends that he cared for very much. They had a good relationship, but they liked the play big, and boast, in bets. He was the standing winner in the last soul wager. It seemed the universe took it entirely seriously, and he was sent to hell on passing, along with his friends. He owned them all, a bargain is a bargain, but he doesn't want to start things with torturing his friends. There had to be another way to approach this.